Opinion social site SoapBoxxer lets you tell people what’s on your mind. It’s simple: give your opinion and other people can agree or disagree. Subject areas range from arts and entertainment, sports and leisure, science and tech, society and people, news and events, politics, and everything else.
Of course, there’s a T-shirt too:
Online shoe store Zappos has just about every shoe you ever can imagine. And they don’t stop with shoes. Zappos also is great at marketing itself in every single way possible, from using Twitter to taking care of people in the rain.
At SXSW, Zappos had a limited number of Ogio laptop bags. Here’s one:
They also had some bags for carrying schwag 
For the after-parties, there were shot glasses:
Did Zappos stop there? Nope! When it rained in Austin, they had a large number of volunteers offering to hand out plastic Zappos raincoats to those of us who didn’t come equipped with rain gear. Yes, I was actually one of those people, but the raincoat didn’t make it back home with me.
(Photo courtesy of cogdogblog).
Overall, the Zappos movement is hitting hard, and it’s because of brilliant people (hi Brian Kalma!), a dedicated team, great marketing, and an impressive selection of shoes.
The VOIS business social networking site etched itself into memory also at SXSW as their team handed out “My Name Is” stickers at every single party and event. The name tags came in pretty handy!
It’s an idea so simple in nature but one that really does make you look … and remember who VOIS is.
Randy, Craig, and the rest of the South Florida team: you guys rock!
I'm a fan of schwag -- always have been, always will be. I've decide, thus, to highlight that which I've received over the course of the last few years from trade shows and via snail mail. If you're looking for some nice publicity (or free reputation management) and want to make someone smile, contact me and stay tuned for a blog post!
