I'm a fan of schwag -- always have been, always will be. I've decide, thus, to highlight that which I've received over the course of the last few years from trade shows and via snail mail. If you're looking for some nice publicity (or free reputation management) and want to make someone smile, 
O’Reilly Shirt: My Web My Way 8th June, 2009
Next month, my book, The New Community Rules (Amazon link), is going to be released. The book covers social media marketing and how to leverage mostly free existing tools to turbocharge your business. The publisher is O’Reilly.
That brings me to this post. O’Reilly maintained a booth at a conference I attended (perhaps it was Web 2.0 Expo or ad:tech, though at this point, I have no recollection!) and handed out these interesting shirts.
And on the other side:
