I'm a fan of schwag -- always have been, always will be. I've decide, thus, to highlight that which I've received over the course of the last few years from trade shows and via snail mail. If you're looking for some nice publicity (or free reputation management) and want to make someone smile, 
The Cappex Hat Looks Like a Cornell University Hat 22nd January, 2008
If you were at ad:Tech New York or at Pubcon, you’ve almost certainly run into Alan or Chris at the Cappex booth. Cappex is a college search website that lets colleges apply to you.
They gave away a mighty cool cap, too. It looks just like a hat from Cornell University (which is pictured right next to it on the right).
But it’s pretty cool, isn’t it?
