I'm a fan of schwag -- always have been, always will be. I've decide, thus, to highlight that which I've received over the course of the last few years from trade shows and via snail mail. If you're looking for some nice publicity (or free reputation management) and want to make someone smile, 
Looksmart Hand Sanitizer: Because it’s Cold Season, After All 9th December, 2008
At a recent trade show, I received this sprayable hand sanitizer from LookSmart. It’s cool, but if you compare them to the highlighters I got from them, I’d rather take a second set of highlighters.
In any event, it’s a great thing to have this season, since the flu is at all time highs. Of course, I actually scored this sanitizer stuff in April, but it’s good to save this stuff for the most opportune time.
And that, for sure, is now.